"Watching the unprecedented spectacle of this Superman picture, I thought of the producer Lynda Obst's new book, Sleepless in Hollywood, in which Obst explains why studios are making so many action-heavy, 3-D, Imax monstrosities in lieu of anything else: This is what plays in the rest of the world, especially China, from which an astounding 80 percent of studios' profits now come. The greed on display extends to the product placements. Amid the explosions and flying debris, the Sears, 7-Eleven, and IHOP logos are visible from all angles. Critics and even the American public might be cool to this War of the Worlds take on Superman, but if Asian markets are onboard, it's pop-the-cork-and-green-light-the-sequel-time: truth, justice, and the Chinese way."
David Edelstein
New York Magazine
June 24 - July 1, 2013 issue
