The Frustrated CFO

Guest Post from Blogging Guru Murray Newlands: The World Media Awards

The Frustrated CFO is proud to feature today a post from Murray Newlands.

5 Reasons Why YOU Should Be Part Of It: The Global Media Awards

There are actually numerous excellent bloggers and publishers doing exceptional work, and those who stand out deserve to have their work recognized, relate with each other, and see their readerships grow. That's why the World Media Awards exist- to recognize and reward great contributions to media from bloggers and publishers.   In my own career, I've learned and benefited so much from others that I wanted to help establish some way to give back to an industry I love show appreciation to the up-and-coming leaders. The World Media Awards will culminate in a 1 day event in San Francisco that will celebrate the best in blogging, forums, publishing and media from around the world.   So if you are a world class blogger, why should you enter?  

1. Get Recognized- You Deserve It

You put a lot of effort into making your blog remarkable. You know it and your readers know it. The World Media Awards is a way for you to get authoritative credit from other bloggers and industry experts. That recognition will help you increase your readership, make fresh collaborative connections, and hopefully have great moments that make all the late nights even more rewarding.  

2. Meet Other Bloggers Who Care

Blogging, forums and most other online media is about conversation and interaction, but sometimes it's easy to end up pecking away behind a monitor in your office or home all alone. Meeting other bloggers and publishers keeps the fire lit and the conversation going. When you enter the World Media Awards, you‚Äôll be listed alongside other bloggers and publishers who put the same level of pleasure, attention and effort into making their blog great.  

3. Expose Yourself to New Partners

If your blog or forum is part of your business, being part of the World Media Awards will increase your exposure by putting your name in front of numerous visitors to our site and the award ceremony. That means you can find out who else is doing great work, strut your own stuff, and expand your network of contacts and collaborators.  

4. Make Yourself Irresistible to Clients

What helps your chances at being victorious that next pitch more than growing your network? Telling that network that you are the winner of a World Media Award. Winning an award shines a light on your achievements, and it serves as an example of the commitment, engagement and exacting standards you apply to your work.

5. Be Part of the Beginning of Something Big

Because 2012 is the first year for these awards, you have the one-time opportunity to be the inaugural winner and set the standard for the World Media Awards in your category. Getting in on the ground floor of these awards will open opportunities for you as a blogger and a publisher.   The bottom line is, the World Media Awards will shine a spotlight on the year‚Äôs most prosperous bloggers and publishers, and on the companies and businesses that serve and interact with them.   Now is your chance to be one of them.   The sponsors include Growmap, Pace Lattin, VigLink and Trancos. World Media Award judges include Steve Hall, Sarah Austin, Chang Kim, Julie Wohlberg, Pierre Zarokian, Ivka Adam, Cheryl Contee, Krystyl Baldwin, Adrian Harris, Jeremy Wright, Rob Bloggeries, Dave Duarte, Tanya Alvarez, Dana Oshiro, Tom Foremski, and Judith Lewis. hashtag #wmads on Twitter. Media partners include Adrants, Bloggeries, MediaVision, The Affiliate Marketing Awards, Read Write Web, My Blog Guest, Web Traffic Control and FeedBlitz. Murray Newlands is author of How to Make a Blog Book and Online Marketing; a User Guide. He is also founder of the Affiliate Marketing Awards. Born in the UK, he now spends his time in San Francisco and New York. Murray works for Audience Mindshare and consults for Trancos Ins as well as being an advisor for VigLink. Actually he is working on his new book: The Email Marketing Book

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A Canadian Blogger Jailed in Iran

Even though the topic of this AOL News Article Iran's 'Blogfather' Sentenced to Long Prison Term is not related to the topics of CFOs and Controllers' frustrations, it is related to the freedom of expression issues that concern all of us. That is why it should have its place in the spotlight here.

I don't want to diminish the severity of the sentence and the horror of what Mr. Derakhshan is going through in Iran as the result of expressing his thoughts and opinions in cyberspace.  However, essentially everyone who publishes honest and edgy, or even boring and banal, material on internet are exposed to unpredictable consequences. 

In one article, or post, or conversation after another, we are warned that prospective and current employers are searching internet for possible controversial material on you.  So do the political opponents, educational institutions, investors, country clubs, religious congregations, etc, etc. Here is a typical example of such warning provided by the CEO of TheLadders.com Marc Cenedella in his new book "You're Better Than Your Job Search": In a Google World, Prepare to Be Investigated.   Jail sentences in foreign countries are extreme and rare incidents, but we do learn that people get fired, rejected and harassed because they express themselves.

That is the reason so many bloggers are writing under noms de plume.  That is the reason so many people who have something to say don't write at all.  That is the reason I guarantee 100% anonymity to anyone who shares their professional experiences with me. 

And it does not apply just to cyberspace.  One of my future planned posts will address my favorite topic - something I call the Bill of Rights in the Workplace.  There is a reason the new great American masterpiece from Jonathan Franzen is called "Freedom."  Obviously, it is a concern.

And of course, I disagree with Mr. Derakhshan's politics.  Moreover, I am a life-time student of World History and it seems inconceivable to me that any private citizen without diplomatic immunity would actually accept an invitation from any organization sponsored by an authoritarian government.  History is full of actual repatriation incidents that sound like horror stories: China, Russia, etc.

Nevertheless, my disagreement with his ideas, does not mean that I will not support this writer's freedom of expressing them with all my heart.  It's like what Voltaire said, "I may disagree with what you have to say, but I shall defend to the death your right to say it."    

New Job Hunting Secrets for CFOs and Controllers

All CFOs, Controllers, VP Finance and Financial Directors, especially in small businesses, are involved in recruiting process.  Most of them don't have in-house recruiters and nowadays not too many businesses can afford $25,000-$30,000 headhunters fees.  So, with hiring on one side and testing the market (or in the current economy actively looking) for themselves on the other (plus payroll, benefits, etc. management), their involvement with HR is pretty significant.

However, because they don't work for businesses with thousands of employees and are not professional recruiters, small and mid-size financial execs are not necessarily up to date on the talent-searching technology.  While going through hiring process they are still printing resumes, looking through them manually ... - you know the process.  And when the tables turn around and some of these execs are forced to search for new employment themselves, they expect their resumes to receive the same treatment even if they apply for a job in a larger company with its own in-house HR department or reply to a recruitment agency's (such as Robert Half, Michael Page, Source Associates, Forum Group, etc.) ad. 

How could they possibly know, especially if they have been off the market themselves for several years, that today large HR department and recruitment agencies work with automated Applicant Tracking Systems (ATS) - software that in its sophistication goes beyond database matching and usually employs cutting edge data-warehousing technologies?

 I know plenty of financial execs who are so proud (rightfully so) of their accomplishments they don't even bother adapting their resumes to the nuances of advertised job requirements and keep sending them out "as is" regardless of the recipients specifications.

Please, do yourself a favor and read this recent article from TheLadders  The 24-Step Modern Resume.  Not only it is incredibly valuable on its own (an eye-opener for uninitiated, really), but in the text you will find links leading to further details and related subjects. 

I also highly recommend The HR Capitalist blog.  It will provide members of financial executive talent brigade with an opportunity to learn what the other side - the hiring professionals - think.  I found particularly fascinating the insights into Social Recruiting and the important place it occupies in today's hiring in Why Social Recruiting Isn't About Having a Corporate Twitter Account. 

 

The Illusion of LInkedIn

I came by this great post Are You Delusional??? on RecruitingBlogs.com , so I decided to share it right away.  The author's thoughts on how people use LinkedIn apply to everyone, not only recruiting professionals. 

Most of us send invites, respond to the ones sent to us and assume that we are building a network.  The reality is that all we do is only creating an electronic list of people we know or knew in the past.  The whole point is to utilize that network by actually communicating with our contacts.  LinkedIn is a tool facilitating the networking, not the replacement for it.