Millions of people, both TV watchers and online streamers, have seen the Pantene commercial urging women to stop apologizing. The version embedded below, for example, has 14 million views on YouTube. But what's wrong with apologizing? On average, women are more polite than men - it is known and welcome. And quite a few men (from serious journalists to wackos posting their own videos on YouTube) are upset with this ad campaign "telling women to be rude." Except that these "sorries" have nothing to do with good manners. Watching this ad I've experienced a sharp feeling of inappropriateness: why would anyone in their right mind apologize when it is the opposite side (always a man) who is being stupid, rude, or inconsiderate? The ad creators got it right - we do it because we, women, still cannot break out of the stereotype and get used to our own power, strength, and independence. In fact, one of my own dialogues with an attorney quoted in my previous post starts with me saying, "Excuse me, sir..." Of course, I was asking for no excuse, but why saying it altogether. Let's stop.